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	<title>Accelerated Growth Advisors</title>
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	<link>http://www.accelgrowthadvisors.com</link>
	<description>We Help You Create a Foundation for Growth</description>
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		<title>AGA at the 2013 Kellogg Tech Conference</title>
		<link>http://www.accelgrowthadvisors.com/presentations/aga-at-the-2013-kellogg-tech-conference</link>
		<comments>http://www.accelgrowthadvisors.com/presentations/aga-at-the-2013-kellogg-tech-conference#comments</comments>
		<pubDate>Mon, 29 Apr 2013 16:34:46 +0000</pubDate>
		<dc:creator>AGA</dc:creator>
				<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Information Technology]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Presentations]]></category>

		<guid isPermaLink="false">http://www.accelgrowthadvisors.com/?p=1746</guid>
		<description><![CDATA[I had the pleasure this weekend of attending the 2013 Kellogg Technology Conference (@KelloggTechConf) in Evanston, IL.  The theme this year was &#8220;The Business of Breakthroughs&#8221;, a concept which is core to AGA&#8217;s vision in helping entrepreneurs execute on their vision. The day began with a keynote from Duncan Logan, Founder and CEO of RocketSpace, [...]]]></description>
				<content:encoded><![CDATA[<p>I had the pleasure this weekend of attending the 2013 Kellogg Technology Conference (@KelloggTechConf) in Evanston, IL.  The theme this year was &#8220;The Business of Breakthroughs&#8221;, a concept which is core to AGA&#8217;s vision in helping entrepreneurs execute on their vision.</p>
<p>The day began with a keynote from Duncan Logan, Founder and CEO of RocketSpace, a San Francisco based incubator.  He kicked off his dialogue with a controversial thought: &#8220;If your parents can type and you don&#8217;t know how to code, then your family is moving backwards.&#8221;  He went on to quote Marc Andreesen of legendary VC firm Andreesen Horowitz, that &#8220;software is eating the world&#8221;, emphasizing the importance of technology in today&#8217;s business environment.  Another of Mr. Logan&#8217;s observations was that, like Malcolm Gladwell&#8217;s <em>Outliers</em>, visionaries are the product of their environments, and putting entrepreneur&#8217;s in an environment of success is what creates profitable outcomes for their startups.  We didn&#8217;t have time for him to answer the question on whether Chicago is on or behind the curve to become one of these technology entrepreneurship clusters, but our hope is that with recent developments including 1871 and TechStars Chicago, we are well on our way.</p>
<p>Padma Warrior, the following keynote speaker, provided a sort of rebuttal to Mr. Logan&#8217;s assertion that corporations struggle to innovate.  As the CTO andStrategy Officer at Cisco, her focus is on observing market transitions and overseeing the innovation strategy.  Ms. Warrior uses the process-driven nature of a large company to create structure around their approach to innovation.  This seemingly paradoxical approach has led Cisco to define three main channels of sourcing innovation: building, buying, and partnering.  By focusing on sourcing next-generation solutions, then integrating them into their offerings, Cisco hopes to avoid the unfortunate fate that has caused the downfall of many technology giants of yesteryear: obsolescence.</p>
<p>Of the afternoon sessions, I opted into &#8220;Coaching &amp; Capital: Trends in Startup Funding&#8221; and &#8220;On the Horizon: Managing Methods for Innovation&#8221;.  Coaching &amp; Capital covered some of the pros and cons of funding options available to early-stage companies (angel, VC, banks, and crowdfunding).  The concepts discussed were fairly high-level, including the implications of each funding method as they relate to control, relocation, liquidity, etc.  Moreso than the content, the personalities and perspectives represented on this panel made for an interesting discussion on the nature of funding a technology startup.</p>
<p>On the Horizon was a free-form discussion on how to create an institutionalized and actionable innovation process. Key takeaways included empathy with customers, understanding the three layers of innovation management (trade, cross-functional, and organizational), and adding constraints/simplifying to force creativity.</p>
<p>Overall, the conference provided access to extraordinary people, interesting discussions, and great networking opportunities for MBAs and aspiring technologists.  Hopefully we will bump into you at the next one!</p>
<p>&nbsp;</p>
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		<title>AGA Soaking up Fresh Perspectives at TEDx Windy City</title>
		<link>http://www.accelgrowthadvisors.com/presentations/aga-soaking-up-fresh-perspectives-at-tedx-windy-city</link>
		<comments>http://www.accelgrowthadvisors.com/presentations/aga-soaking-up-fresh-perspectives-at-tedx-windy-city#comments</comments>
		<pubDate>Tue, 19 Mar 2013 14:37:24 +0000</pubDate>
		<dc:creator>AGA</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Presentations]]></category>

		<guid isPermaLink="false">http://www.accelgrowthadvisors.com/?p=1663</guid>
		<description><![CDATA[The first TED (Technology, Entertainment and Design) conference took place in 1984 and featured demonstrations of the Sony compact disc and the Apple Macintosh.  From then on, the conferences have been synonymous with creativity, innovation and forward thinking. TED has grown so popular since that initial conference that local “TEDx” programs have sprung up in [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.accelgrowthadvisors.com/wp-content/uploads/2013/03/tedx1.jpg"><img class=" wp-image-1668 alignleft" alt="tedx" src="http://www.accelgrowthadvisors.com/wp-content/uploads/2013/03/tedx1.jpg" width="240" height="180" /></a>The first TED (Technology, Entertainment and Design) conference took place in 1984 and featured demonstrations of the Sony compact disc and the Apple Macintosh.  From then on, the conferences have been synonymous with creativity, innovation and forward thinking.</p>
<p>TED has grown so popular since that initial conference that local “TEDx” programs have sprung up in municipalities dedicated to bringing a TED-like experience to their local public.   The AGA team attended Chicago’s very own TEDx conference on Saturday, February 23<sup>rd</sup> at the Northwestern University School of Law.</p>
<p>The theme of the day, contrast, was evident as soon as one read the speakers list.  In true TED style, the event included an eclectic group of speakers, each one an expert in their own right.  For example, there was Bril Barrett, who has turned his love of teaching tap dancing into a commitment to helping at-risk youth in the Lawndale and Englewood communities.   Other speakers included Glenn Kelman, CEO of Redfin, who gave an engaging presentation regarding the convergence of software and traditional companies.  The final presentation of the day was a graduation ceremony for Victor Saad.  In place of an MBA, Saad put together his own post-graduate learning program, titled the Leap Year Project, consisting of 12 internship/apprenticeship experiences over the course of 2012.  Through the Leap Year Project, he connected dreamers all over the world trying to make a difference in 2012.</p>
<p>While all the presentations were interesting and informative, there was one which especially appealed to us.  Chinwe Onyeagoro, a Harvard grad and former McKinsey consultant, gave a talk on inefficient markets, specifically in regards to small business financing.  Ms. Onyeagoro found that most small business owners did not understand the variety of alternative financing options available to them, and that most only pursue traditional debt financing.  Couple this with the fact that small businesses suffer from a disappointingly high loan rejection rate (50% for companies $1-$5 million in revenue, compared to 2% for business with $25+ million in revenue) and you have the very definition of an inefficient market.  To face these market inefficiencies, Ms. Onyeagoro co-founded Fundwell, a company dedicated to helping small businesses meet their financing needs.  Through a simple online interface, Fundwell provides expert funding recommendations and introductions connecting business owners with up to 3 funders.</p>
<p>As a whole, the day was a success.  We heard from some very successful, intelligent, and exciting individuals and learned about finance, tab dance, and everything in between.  If you would like to get involved in TEDxWindyCity, or attend the next event, visit their website at <a href="http://tedxwindycity.com/">TEDxWindyCity.com.</a></p>
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		<title>New Ventures: Opportunity or Distraction?</title>
		<link>http://www.accelgrowthadvisors.com/hr/new-ventures-opportunity-or-distraction-2</link>
		<comments>http://www.accelgrowthadvisors.com/hr/new-ventures-opportunity-or-distraction-2#comments</comments>
		<pubDate>Wed, 20 Feb 2013 00:13:04 +0000</pubDate>
		<dc:creator>AGA</dc:creator>
				<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.accelgrowthadvisors.com/?p=1549</guid>
		<description><![CDATA[Do you see opportunity everywhere?  Many entrepreneurs do.  The best know when to pounce, and when to take a pass. We live in an age of information overload.  Between email, smartphones, and social networking, ideas are disseminated at a never before seen pace.  It&#8217;s often when an idea evolves into an obsession that a great [...]]]></description>
				<content:encoded><![CDATA[<p>Do you see opportunity everywhere?  Many entrepreneurs do.  The best know when to pounce, and when to take a pass.<span id="more-1549"></span> We live in an age of information overload.  Between email, smartphones, and social networking, ideas are disseminated at a never before seen pace.  It&#8217;s often when an idea evolves into an obsession that a great company is born.  But what happens when CEOs of entrepreneurial organizations are distracted by other ventures?</p>
<p>Entrepreneurs are by and large successful because they have the unique ability to identify disequilibrium within the marketplace.  This ability, while vital for their success, often makes entrepreneurs prone to distraction as they are always searching for and evaluating new opportunities.  Although there may be tremendous opportunity in some of these potential ventures, it is important that entrepreneurial CEO’s choose the right ones to pursue –especially as commitment to a new business opportunity may consume hundreds or thousands of hours.</p>
<p><a href="http://www.accelgrowthadvisors.com/wp-content/uploads/2013/02/distracted-driving.jpg"><img class="aligncenter size-full wp-image-1539" alt="distracted-driving" src="http://www.accelgrowthadvisors.com/wp-content/uploads/2013/02/distracted-driving.jpg" width="402" height="337" /></a></p>
<p>So how exactly should one go about determining the correct opportunity to pursue?  Before deciding to take the plunge and dedicate themselves to a new line of business and a new company, entrepreneurs should take a step back and look at the industry, the company, and themselves.  At the very minimum, the following three criteria should be met in order for a CEO to realistically consider pursuing a new business.</p>
<ol>
<li><strong>Passion.  </strong>In order to be successful and remain committed to the venture, entrepreneurs must have a deep-rooted and genuine passion for the industry, product, and company vision.</li>
<li><strong>Industry Experience.  </strong>It is difficult to start any business with limited industry experience.  Combine that with the fact that one will have another business to run, and the odds of successfully starting a business in an unknown industry go down significantly.  Industry experience is a must for any auxiliary business venture.</li>
<li><strong>Product Differentiator.  </strong>There is little reason to get involved in a new venture if one is simply producing a commodity.  With the other business obligations that entrepreneurial CEO’s already hold, it is necessary to remain patient until a truly innovative and differentiated product or service opportunity presents itself.</li>
</ol>
<p>These three are by no means the only criteria for evaluating a new business opportunity.  However, we have found through experience that they work as a great litmus test for evaluating new business opportunities.  If you are evaluating a new venture and all of these criteria are not met, you may want to consider sticking to one CEO title for the time being.</p>
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		<title>A Holiday Celebration the AGA Way</title>
		<link>http://www.accelgrowthadvisors.com/company-news/a-holiday-celebration-the-aga-way</link>
		<comments>http://www.accelgrowthadvisors.com/company-news/a-holiday-celebration-the-aga-way#comments</comments>
		<pubDate>Thu, 10 Jan 2013 22:46:13 +0000</pubDate>
		<dc:creator>AGA</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Human Resources]]></category>

		<guid isPermaLink="false">http://www.accelgrowthadvisors.com/?p=1478</guid>
		<description><![CDATA[Every family has their own unique holiday traditions.  Some families cut down their own Christmas tree, others have a traditional family party, and some settle in for a family viewing of Chevy Chase’s Christmas Vacation.  Here at AGA, we have started a new holiday tradition that is as unique as we are: salsa dancing. This [...]]]></description>
				<content:encoded><![CDATA[<p>Every family has their own unique holiday traditions.  Some families cut down their own Christmas tree, others have a traditional family party, and some settle in for a family viewing of Chevy Chase’s <i>Christmas Vacation.</i>  Here at AGA, we have started a new holiday tradition that is as unique as we are: salsa dancing.</p>
<p><span id="more-1478"></span>This past December, our team went out to Nacional 27 to celebrate a year of hard work and company growth with a few good drinks, some great friends, and of course salsa lessons.  After a few minutes, Bob was the clear favorite on the dance floor…rumor has it he will be putting in an application to <i>Dancing with the Stars </i>next season.</p>
<p style="text-align: center;"><a href="http://www.accelgrowthadvisors.com/wp-content/uploads/2013/01/IMG_3605Large.jpg"><img class="aligncenter  wp-image-1481" alt="Bob_Holiday Party" src="http://www.accelgrowthadvisors.com/wp-content/uploads/2013/01/IMG_3605Large.jpg" width="325" height="217" /></a></p>
<p>&nbsp;</p>
<p>Afterwards, the team recovered their strength with a delicious tapas dinner.  While everyone had a great time, it was a bit of a bittersweet moment for AGA.  We had to say goodbye to a tremendous teammate and friend, Jake Heinz, who is now pursuing a career in software development.  We also welcomed our newest intern, Jeff Hruska.</p>
<p>As our team at AGA continues to grow and develop, we are looking forward to the New Year and all the challenges, growth, and salsa dancing that it is sure to bring.</p>
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		<title>Increasing Team Engagement</title>
		<link>http://www.accelgrowthadvisors.com/hr/increasing-employee-engagement</link>
		<comments>http://www.accelgrowthadvisors.com/hr/increasing-employee-engagement#comments</comments>
		<pubDate>Fri, 09 Nov 2012 21:39:28 +0000</pubDate>
		<dc:creator>AGA</dc:creator>
				<category><![CDATA[Human Resources]]></category>

		<guid isPermaLink="false">http://www.accelgrowthadvisors.com/?p=1304</guid>
		<description><![CDATA[Want to know the best way to keep your team engaged? Looking to recruit top talent for your company? Once thought to be a top motivator, money is actually not that important. In fact, a recent MIT study shows that increasing monetary rewards, in most cases correlates directly with poor performance. Now, before you cut [...]]]></description>
				<content:encoded><![CDATA[<p>Want to know the best way to keep your team engaged? Looking to recruit top talent for your company?  Once thought to be a top motivator, money is actually not that important. <span id="more-1304"></span>In fact, a recent MIT study shows that increasing monetary rewards, in most cases correlates directly with poor performance. Now, before you cut compensation in half, you may want to focus on what will keep your team happily engaged. According to the study, the main contributing factors are autonomy, mastery, and purpose. Read on to learn more about all three.</p>
<p>The first factor to focus on to increase employee engagement is <strong>Autonomy</strong>. Autonomy has to do with a person’s desire to be self-directed in the workplace. Traditional management ideas disagree with the concept of employee autonomy, but work well when it comes to simple employee compliance. However, if you want employees to be engaged, then facilitating an environment of autonomy is shown to be successful. For example, in one software development firm, the employees are given one day a quarter to work on their own independent projects. One might think that this amount of freedom would result in minimal work actually being accomplished, when in fact, these quarterly sessions have led to software fixes and ideas for entirely new products. </p>
<p><strong>Mastery</strong>, the second factor in employee satisfaction and engagement, deals with a person’s natural desire to get better at something. If you look hard enough, you can find examples of this everywhere you go. Many people participate in organized sports leagues on the weekends, while others improve their skill with a musical instrument. Although people aren’t always paid for those activities, they do them because they want to improve, and because they enjoy doing them. </p>
<p>The final factor, or motive, is the <strong>Purpose</strong> motive. The best organizations in the world know that having an underlying purpose for their business that transcends the boundaries of profit, improves employee engagement. Research shows that having a transcendent purpose can help attract better talent, and also motivate employees. </p>
<p>Key takeaways:<br />
•	Focus on more hands-off styles of management<br />
•	Give employees opportunities to improve their skillsets and creativity<br />
•	Hire people that are moved by the vision of the organization</p>
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		<title>The Enterprise Value Pyramid</title>
		<link>http://www.accelgrowthadvisors.com/innovation/enterprise-value-pyramid</link>
		<comments>http://www.accelgrowthadvisors.com/innovation/enterprise-value-pyramid#comments</comments>
		<pubDate>Tue, 28 Aug 2012 21:43:34 +0000</pubDate>
		<dc:creator>AGA</dc:creator>
				<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Vision]]></category>

		<guid isPermaLink="false">http://www.accelgrowthadvisors.com/?p=1246</guid>
		<description><![CDATA[Entrepreneurs are a rare breed, not accurately described through generalizations. Contrast the experiences of two wildly successful entrepreneurs: Jay-Z and Sergey Brin. The former is a high school dropout turned music mogul, the latter an immigrant on leave from a Ph.D program at Stanford University to pursue a more &#8220;practical&#8221; application of computer science.  Although [...]]]></description>
				<content:encoded><![CDATA[<p>Entrepreneurs are a rare breed, not accurately described through generalizations. Contrast the experiences of two wildly successful entrepreneurs: <a href="https://twitter.com/JayZ">Jay-Z</a> and <a href="https://twitter.com/sergeybrinn">Sergey Brin</a>. <span id="more-1246"></span>The former is a high school dropout turned music mogul, the latter an immigrant on leave from a Ph.D program at Stanford University to pursue a more &#8220;practical&#8221; application of computer science.  Although it&#8217;s clearly difficult to generalize the qualities of the ideal entrepreneur, we believe that there is a blueprint for the aspiring high-growth business, and we call this growth philosophy our <a href="http://www.accelgrowthadvisors.com/building-blocks">&#8220;Enterprise Value Pyramid&#8221;</a>.</p>
<p><img class="aligncenter size-medium wp-image-1257" title="" src="http://www.accelgrowthadvisors.com/wp-content/uploads/2012/08/BuildingBlocks_v3-300x260.png" alt="" width="300" height="260" /></p>
<p>&nbsp;</p>
<p>As in classic entrepreneurial theory, high-growth firms are driven by a central vision that defines the strategy, attracts complementary talent, and forms the basis of the value proposition.  Therefore, Strategy &amp; Vision is the guiding light at the top of AGA&#8217;s Building Blocks.</p>
<p>Critical to growth is the ability to innovate within your organization and differentiate your offerings in the marketplace.  While the Vision of your company should never change, the best companies find creative ways to realize their goals and outfox the competition.  In this way, Innovation &amp; Differentiation forms the middle tier of the pyramid, where day-to-day execution translates into support of the overarching strategy.</p>
<p>The foundation of sustainable growth is structure in each of your business&#8217; core functional areas.  Your ability to scale is directly tied to the efficiency of the processes that support your delivery.  Process and Structure in each of the five key functional areas are the cornerstones of a high-growth enterprise.</p>
<p>As an entrepreneur, your focus must be on the top two layers of the pyramid, championing the Vision and constantly evaluating how to deliver greater value through Innovation &amp; Differentiation.  If you&#8217;re wondering how to get your leadership team out of the minutia of running your business, browse our <a href="http://www.accelgrowthadvisors.com/case-studies">case studies</a> to see how AGA has been able to implement structure to help entrepreneurs elevate and lead their organizations from the top of the pyramid.</p>
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		<title>Accounting for Growth: How to Choose the Right System</title>
		<link>http://www.accelgrowthadvisors.com/finance-accounting/the-right-foundational-service</link>
		<comments>http://www.accelgrowthadvisors.com/finance-accounting/the-right-foundational-service#comments</comments>
		<pubDate>Sat, 28 Jul 2012 19:12:29 +0000</pubDate>
		<dc:creator>AGA</dc:creator>
				<category><![CDATA[Finance/Accounting]]></category>
		<category><![CDATA[Information Technology]]></category>

		<guid isPermaLink="false">http://www.accelgrowthadvisors.com/?p=687</guid>
		<description><![CDATA[Finding the accounting solution that is tailored to your specific needs can be very difficult for a high-growth business with limited internal resources. There are many solutions, each with its own set of pros and cons. A few options are to bring on an in-house accountant, or to approach an accounting firm. There are also [...]]]></description>
				<content:encoded><![CDATA[<p>Finding the accounting solution that is tailored to your specific needs can be very difficult for a high-growth business with limited internal resources.<span id="more-687"></span> There are many solutions, each with its own set of pros and cons. A few options are to bring on an in-house accountant, or to approach an accounting firm. There are also software packages available that assist in automating the accounting function, such as Quickbooks. Here at AGA, we have seen multiple instances of the above options, and have a few tips.</p>
<p>For many entrepreneurial organizations, price is often the deciding factor in determining how to approach a solution to an issue. While accounting software packages are very cost-effective, they are not an all-in-one solution. They should only be implemented by someone with a comprehensive knowledge of the software, the company, and accounting. If this baseline of qualifications is not met, the organization can run into more costly problems down the line.</p>
<p><a href="http://www.accelgrowthadvisors.com/wp-content/uploads/2012/07/The-Right-Foundational-Service-e1342473384665.jpg"><img class="alignnone size-full wp-image-688" title="The Right Foundational Service" src="http://www.accelgrowthadvisors.com/wp-content/uploads/2012/07/The-Right-Foundational-Service-e1342473384665.jpg" alt="" width="500" height="323" /></a><br />
As with any major decision, bringing on a part-time or full-time internal accounting resource or using a firm that specializes in accounting, as with everything else, should be done with due diligence. A good accountant or accounting firm can be an invaluable resource, but their strengths lie with transactional services, not growth. Typically their resources aren’t suited to offering decision support or strategic direction.</p>
<p>Below are some preliminary questions that you can begin asking as you search for a solution:</p>
<p>1. What is your current internal accounting and finance competency level?<br />
2. Is your organization growing to the point where Excel is no longer able to meet all of your internal financial needs?<br />
3. Are your most pressing needs on the transactional level, or is the lack of long-term financial strategy and direction your primary issue?</p>
<p>If your organization is experiencing rapid growth but doesn’t have access to an experienced finance person, then an external perspective might be able to shine some light on where your current issues are coming from. Also, they should be able to provide a roadmap for the best solutions to take to ensure continued safe growth.</p>
<p>To read more about the rise of accounting software usage and its impact on the accounting services market, click <a href="www.accountantsworld.com/DesktopDefault.aspx?page=articles&amp;faid=746&amp;category=story&amp;kw=http://" target="_blank"><strong>here</strong></a>.</p>
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		<title>Red vs. Blue Ocean Strategy</title>
		<link>http://www.accelgrowthadvisors.com/marketing/red-vs-blue-ocean-strategy-2</link>
		<comments>http://www.accelgrowthadvisors.com/marketing/red-vs-blue-ocean-strategy-2#comments</comments>
		<pubDate>Sun, 24 Jun 2012 18:13:37 +0000</pubDate>
		<dc:creator>AGA</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.accelgrowthadvisors.com/?p=642</guid>
		<description><![CDATA[Do you often find yourself locked in a price-war with your competitors? Have you already tried to differentiate your offerings from your competition, only to realize little to no advantage? It might be time to explore uncharted waters with a Blue Ocean Strategy. Adopters of Blue Ocean Strategy attempt to differentiate themselves from the competition [...]]]></description>
				<content:encoded><![CDATA[<p>Do you often find yourself locked in a price-war with your competitors? Have you already tried to differentiate your offerings from your competition, only to realize little to no advantage?<span id="more-642"></span> It might be time to explore uncharted waters with a Blue Ocean Strategy.</p>
<p>Adopters of Blue Ocean Strategy attempt to differentiate themselves from the competition by pursuing unconventional business models and developing innovative products. Standard techniques for dealing with existing industry competition typically rely on one of two concepts: the business can either develop a product or service at a lower cost; or create a differentiated offering and then charge a premium. Since these two strategies increase competition within the current market, they “bloody the waters”, and thus are referred to as “Red Ocean Strategy”. By comparison, Blue Ocean Strategy refers to the creation of market space without competition, which will be clear, blue, and filled with opportunity. Refer to the chart below for a quick comparison of Red and Blue Ocean Strategy:</p>
<p><a href="http://www.accelgrowthadvisors.com/wp-content/uploads/2012/07/Blue-Ocean-Strategy-Newsletter-Image-e1342462379274.jpg"><img src="http://www.accelgrowthadvisors.com/wp-content/uploads/2012/07/Blue-Ocean-Strategy-Newsletter-Image-e1342462379274.jpg" alt="" title="Blue Ocean Strategy Newsletter Image" width="500" height="185" class="alignnone size-full wp-image-594" /></a><br />
What does this mean for you do you ask? Even if you don’t have the financial legroom to completely rework your offerings to match the Blue Ocean process, there are simple takeaways that business owners from all industries will find useful:</p>
<p>• Increase value and lower cost by removing aspects of your product or service that are not often recognized by your customers<br />
• Minimize competitive risk through innovation<br />
• Maximize opportunities for growth by creating and capturing previously nonexistent demand</p>
<p>If you are interested in learning more about Blue Ocean Strategy, check out the highly reviewed book, <a href="http://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1329758014&amp;sr=1-1"><strong>Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant</strong></a>, by W.Chan Kim and Renee Mauborgne.</p>
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