This workshop explains how to develop a marketing communication strategy and how to use that strategy on the internet. The workshop will be an informative way to learn about the appropriate marketing mix from Michael Krauss, who has had success using these principles in launching the number two chocolate chip cookie, Keebler’s Chips Deluxe. Additionally, Brandies Dunagan, a media specialist who has started her own web and blog development firm, will explain how to incorporate online tools into your marketing mix.

Speaker: Michael Abt
Abt Electronics

As co-president of Abt Electronics, Mike dedicates his time to bringing professionalism and strong business acumen to the family company. He was directly involved in moves that brought Abt additional business lines, such as audio, car audio, fitness, watches and mattresses. He is passionate about environmentalism and has spearheaded a variety of green initiatives, including the start of Abt’s Green Program.

Mike began working at his family’s company part-time in 1975 and then full-time in 1989. He graduated from the University of Colorado with a degree in biology and continued his education at the University of Vermont Medical School. Mike also had a stint as an ambulance EMT at the Charity Hospital in New Orleans.

In the early 90’s Mike was involved with the Chicago Outward Bound Center, where he worked with the Wharton School at the University of Pennsylvania and the Graduate School of Business at the University of Chicago in delivering leadership retreats for all first year MBA candidates.

Mike enjoys skiing, snowboard instructing, playing hockey and even carried the Olympic torch last year for the 2012 London Olympic Games.